SEATTLE and San Jose (KMWorld) – Nov. 15, 2005 – Avenue A | Razorfish (www.avenuea-razorfish.com), the largest interactive marketing and technology services firm, and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced Avenue A | Razorfish Enterprise Solutions, a practice dedicated completely to the design and development of user-centric enterprise intranet, extranets and partner portal solutions.

“Consumers today are demanding compelling web site experiences that continue to raise the bar. Those online consumers are employees by day and demand the same user-friendly, compelling experiences at work,” said Clark Kokich, worldwide president of Avenue A | Razorfish. “Avenue A | Razorfish service offerings live at the intersection of marketing and technology, and it is this unique position that leads to innovative solutions for our clients and helps us maintain a significant role in their entire digital business strategy.”

Avenue A | Razorfish has been providing Enterprise Solutions expertise since the late 1990s, and clients include BellSouth, Ford Motor Company, Genentech, JPMorgan Chase, Microsoft, Thomson Corporation and Time Warner.

"Avenue A | Razorfish is uniquely positioned in this space because it has the strategy, user experience and technology skills that are needed to build the most effective employee and partner productivity tools,” said Catherine Pearce, Dealer Applications Manager, Ford Motor Company.

Avenue A | Razorfish Enterprise Solutions practice will be led by director Shiv Singh. Singh has been with Avenue A | Razorfish since 1999 and has been building web based systems since 1995. He has worked with Avenue A | Razorfish clients on their enterprise workplace challenges across North America, Europe and Asia. Singh has appeared in publications such as Portals Magazine, Darwin Magazine and CIO Magazine and is a regular speaker at intranet, knowledge management and technical communication conferences. His research interests focus on knowledge management, organizational behavior and how disruptive technologies are changing the workplace.

“As pioneers in user experience design and web application development, our goal is to create performance driven solutions for industry leading companies that empower their employees and partners to communicate, collaborate, share knowledge and perform business tasks effortlessly,” said Singh. “Much as we do for consumer-facing web sites, our Enterprise Solutions practice is dedicated to providing clients with the most effective and usable solutions ‘behind the firewall’.

Web: http://www.avenuea-razorfish.com/enterprisesolutions

Source: Avenue A | Razorfish

Source: Wired News